Accomplishments
- Spearheaded company-wide initiative to develop six original programming series for roster of lifestyle creators
- Packaged and executed campaigns with key advertisers Target, Disney, Google, Clarins, L’Oreal, Bare Minerals, Behr, AT&T worth over $750M
Experience
Sr. Audience Strategist, Disney Consumer Products and Interactive
- Package talent-specific proactive branded content programs to ensure consistency and integrity between talent and the potential clients' initiatives and creative expectations,
- Work cross-departmental to build strategic branded content programs based on influencer deliverables
- Manage a roster of talent with some of the biggest digital creators in beauty, fashion, fitness, home, DIY and travel with a combined 30M VPM and 28.5M social reach
- Educate sales, sales development and branded entertainment teams about prospective talent in order to sell most effectively
- Identify and implement efficiencies such as tracking the status of all RFP requests
- Developed a talent rate card sales can use to calculate budgets
- Lead group optimization reporting, talent collaborations, experiential event activations and brand building projects
Influencer Strategy Consultant, The Brain Trust
- Provided insight and creative strategy for all influencer components of relevant client initiatives,
- Curated influencer roster for experiential event activations
- Provided counsel for legal documents and utilized influencer network and analytics to support all social aspects of multi-platform campaigns
Creative Strategy Consultant, Talk To Jess, LLC
- Implemented comprehensive influencer program based on brand-relevant categories in the women and girls media space
- Led creativity and thoughtfulness of research project from inception to completion
- Presented research and strategy findings in decks
- Interpreted trends, offered 1200+ influential identifiers to create comprehensive, multi-lateral program.
Digital Beauty Editor, Total Beauty Media Group
Researched, produced and published editorial and branded content, managed annual Total Beauty Awards processes, strategized and developed content programs around RFPs for brand proposals, spearheaded production on editorial aspects of social, display advertising and homepage advertising for e-commerce division, Total Beauty Shops, evaluated and reported for on-site content statistics, analytics and campaign success for advertisers and partnerships, oversaw public relations functions for site launch and development of Total Beauty Shops
Public Relations Specialist, Shandrew Public Relations
Exercised role as junior publicist, pitched and secured placements on leading magazines and blogs online and in print publications, maintained prominent responsibility for credibility and thoughtfulness in editorial work.
Account Supervisor, Trisight Communications for Screamfest
Managed and organized account coordinators' duties and roles for event, maintained dynamic role in creative and strategic process in promotions of event via online and social media platforms.
Intern, Citrus Public Relations for Mission Federal ArtWalk
Aided in primary role as coordinator for the 27th annual event, served as media relations specialist and outreach coordinator to community publications, television and radio networks.
Head Instructor, Competitions Judge; United Spirit Association
Provided quality instruction to elementary through collegiate teams; maintained a dynamic set of basic through elite level skills for quality, talent-based instruction; organized and facilitated competitions, rallies, and clinics, judges international and national competitions and championships.
Education
University of Southern California
Master of Arts, Strategic Public Relations
San Diego State University
Bachelor of Arts, Public Relations; Degree Minor, Spanish; Degree Allied Discipline, Psychology
Skills
Proficiency in HTML and CMS (Content Monitoring Systems), advanced proficiency in statistical and analytic reporting tools on Google and Omniture, Spanish comprehension in reading, writing and speaking, MS Word, Excel, Powerpoint proficient; expert skills in social media and corresponding monitoring tools Facebook, Instagram, Twitter, LinkedIn, Tumblr, Cision and Sysomos